About Vita Nova Consulting Ltd

We provide a wide range of professional consultancy services to meet your needs. We will work in partnership with you to ensure you succeed.

Vita Nova Consulting was set up in 2021 by Clare Ross.


Vita Nova Consulting offers support to all primary care organisations by working in partnership to achieve the outcomes you are looking for, including putting in place appropriate governance structures, getting new services off the ground, achieving PCN DES targets, business planning and providing board-level support.


For Commissioners we can help you with primary care strategy and transformation, workforce development, providing intensive support to practices and PCNs and supporting the implementation of new models of care.

Clare Ross

Clare has nearly 20 years of experience working in and with the NHS, specialising in primary care support and development. 


She started her career in the NHS as a Practice Manager in a large training practice in South East London. She moved on to work in various Clinical Commissioning Groups (CCGs), undertaking a wide variety of work including; clinical pathway redesign, primary care, community and mental health commissioning together with general practice development.


Clare was the Chief Executive of a GP Federation in London. She took the company from its inception through to it becoming a large, well-established provider offering a multitude of services.


In 2021 she returned to commissioning at NHS South East London CGG as Head of Primary Care, working across South East London supporting PCNs and practices in their development in addition to leading on contracting and commissioning issues. 


She is in a unique position of understanding not only general practice, PCN and Federation operations but also how commissioning works and the requirements of national contracts and specifications and how commissioners implement those. 

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